BREAKING
CIGARS
Book a lounge call

We break cigars down.

Breaking Cigars is an homage to the leaf and the people who craft it. We don't grow or sell tobacco. We tell its stories and help the lounges where it's shared.

That's the break. Pick your seat.

Which one are you?

Everyone in cigars knows someone.

A smoker meets a maker at a lounge. The maker knows the roller and the shop owner. Two cigars later, the whole table knows each other. Few hobbies work like that.

We make videos for those people. These are the recorded audience totals:

Follow @breakingcigarsWatch on YouTube

Animated view count
17,940,73546,479 views a day on average
Views on our biggest reel
7.5M
Followers on Instagram, YouTube and Facebook
65,409
Instagram audience in the US, 5 October 2026
60%

Followers are added across platforms, not unique people.

Recorded snapshot: 3 November 2026. Animation is separate from measured views.

Who's sat down with us.

Meet every guest
Anatolie breaking a cigar, the photo turning into a gold blueprint drawing

Behind every leaf, a person.

Someone grew it. Someone cured it and rolled it. Someone lit it across a table from a friend.

We sit down with those people, then look at the craft line by line.

Young tobacco plants in red soil in the Viñales valley, Cuba, with limestone hills behind
Inside a Cuban curing barn, gold leaves hang overhead above rows of freshly strung green leaves
Workers in a Dominican fermentation room stack tied bundles of cured tobacco onto a paper-covered pile
Workers sort piles of tied, cured tobacco leaves on a long table in a Nicaraguan cigar factory
A roller's hands wrap a tobacco leaf around a cigar bunch on a worn steel-topped table in Viñales, Cuba
Anatolie lighting a cigar in a dim lounge, the lighter flame glowing on his face as smoke rises

The anatomy of a great leaf.

We don't grow tobacco. We study how the best growers and rollers get it right.

  1. Soil and sun. The field sets its character before anyone touches it.
  2. The cure. Weeks in a dark barn turn green leaf to gold.
  3. The ferment. Time and heat soften the harsh edges.
  4. The grade. Colour, texture and veins decide where each leaf goes.
  5. The roll. Wrapper outside, binder holding, filler folded in the middle.
  6. The draw. All of it shows up in the first puff.
Grow, blend or roll? Tell it on the podcast

Every part has a job.

Makers, brands and venues bring theirs to Breaking Cigars. Work with us as a brand

Exploded blueprint of a cigar: cap, wrapper, binder and fillerLive model · scroll to take it apart
Cap
Seals the head, so the wrapper holds.
Binder
Holds the filler leaves in shape.
Wrapper
The leaf everyone sees first. For a brand, that's its story.

Now calibrate it to you.

Name the cigars you already smoke, or pick the flavours you like. You get up to five real cigars to try next, with the size to ask for.

Find your cigar

How often do you smoke cigars?

Pick one to start. It takes about two minutes, and you get a three-page palate report.

Blueprint floor plan of a cigar lounge with a guest route drawn through it

Then we engineer the room.

Follow the dotted line. A guest asks about membership, visits, joins, renews and comes back.

  1. Inquiry answered
  2. Welcome sent
  3. Renewal reminded
  4. Regulars back

We run that follow-up for established lounges. Each month you see what it collected.

Book a lounge callHow it works

Two chairs. Two microphones.

Every cigar has people behind it. On the Breaking Cigars podcast they tell it in their own words.

It starts with a short intro call. Booking it doesn't confirm an episode.

Become a guest
Blueprint of two armchairs and two studio microphones facing each other

Get the next sheet by email.

Cigar history and new stories from Breaking Cigars.

Join the letter
Anatolie Clevan in a leather chair, holding a cigar

Drawn by

Anatolie Clevan

  • Host and creator of Breaking Cigars.
  • Founder of LeadsACE, and CMO of BitLab and Caesar Health.
More about Anatolie